Remarketing ie Retargeting is a marketing technique that allows you to target users who have previously visited your website/blog. You use different marketing channels (like social media, SEO, etc) to bring a visitor to your website, and if they don't make a purchase, you use re-marketing or re-targeting method to bring the visitors back to your website and covert them into a call to action :
- to gain Competitors customers
- to Get customers
- to increase brand awarness
Source : http://press.getplus.fr/p/4026866342/2014/09/22/po...